Healthcare Providers
Healthcare providers have a unique challenge. Often the visual tone of their marketing materials must walk a tightrope between conveying enough professionalism to instill trust in their patients and funding sources, but the message must not come across as impersonal or slick. It must convey a sense of caring for the people it serves. Below are some examples of work we have created for some of our healthcare clients. We can walk a tightrope for your healthcare organization too!
Far West Center Mental Health Center
Drummond Design started from the ground up with Far West Center, designing the logo, branding, and implementing that visual language in all collateral materials including annual reports, stationary package, strategic plan, folder, program brochures, signage, etc.
Dayton & Montgomery County Public Health
In the midst of a pandemic, public health is the priority. Drummond Design helped get the word out with a brand that communicated to the public the importance of taking healthcare precautions seriously with tools such as billboards, banners, public service announcements, social media, ads, video, etc.
Mary Eck OD, Optometrist
This optometrist could see clearly that she needed a brand to communicate to her clients in a relevant and memorable way. The primary tools she uses include appointment reminder postcards and business cards as well as standard stationary items. The brand we created for her focused on reminding clients visually of the universal experience we all have when going to the eye doctor.